Bike Ninja is a self assigned project that I started as a outlet for ideas and creativity working to my own brief using my understanding of the cycling market. I started off with a logo idea which uses a simple shape taken from a bike chain and made to look like a eyes and a ninja like character. From there it was a case of looking at a variety of ideas and produce a range of ideas and designs. The products cover products such as T-Shirts and ceramic mugs so as well as the original designs I’m also required to create product mockups and visuals as well as any photography required.
With Bike Ninja I have also been able to work on some collaborations with other artists and photographers some of which are currently in progress. Its been a good way to look for feedback and further understand my audience by constantly reviewing customer interaction using social media and other forms of advertising.